A successful internet marketing strategy depends on a solid Search Engine Optimization plan. The question is can businesses do the work internally or should they hire an SEO company? Some companies do have the resources, knowledge and time to do their own internal marketing. If not, there are many benefits to hiring a company to help with your digital marketing either periodically or on an ongoing monthly basis. Below are some of the key features of a successful SEO plan:
The “s” at the end of HTTPS means that your website is secure. Even if you do not take credit card payments online you need your website to be secure because Google gives preference to secure websites in search results. Your SEO Company makes sure that your website is secure and it is devoid of unwanted infiltrations.
It’s important to keep track of where your leads and sales are coming from on your website. This includes tracking the pages that are visited the most which helps provide you with valuable insight. Digital Marketing companies help you track this information so you can make improvements and adjustments to maximize your results.
Any website errors are an indication to search engines that your website is unreliable and therefore does not deserve to be ranked on the top. Common errors include duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt. Your SEO provider can fix these problems on your website so it’s error-free.
Indexing is the process of adding web pages to Google search by giving the pages a title. Indexed pages appear in the search results and can generate natural traffic to your site. Your SEO provider helps you enlist these indexed pages in the top searches and to generate traffic for your website.
Your XML sitemap is a list of all the pages on your website that will be indexed on a search engine. Your SEO provider makes sure your sitemaps are search engine friendly. The more elaborate your sitemap is, the more chances are that you will be listed higher on a search engine result.
The user experience is important to search engines – they know that users are not very patient when it comes to the page loading speed of your website. That’s why the speed of the site is a determining factor in the ranking of your website. Your SEO Services provider can help make website adjustments to accelerate the loading speed of your website and provide a user-friendly experience.
Duplicate title tags, meta-descriptions, and site content can all have a negative impact on your search engine rankings and click-through rates. Your SEO provider helps you improve the Meta elements of your website so you get better website rankings.
The success of your SEO is largely based on your website, review sites, industry blogs, online directories, etc. The advantage is that if you are really popular online or if you have many rave reviews from past customers, it’s easy to get ranked very well. Your SEO provider looks for mentions of your website on the web and adjusts them to your advantage. If they see negative reviews, they can best guide you on how to respond to negative reviews.