Google keeps on updating its search engine algorithms for improved searching. Over the years, Google has enabled internet users around the world to find any information online. The use of keywords is essential to using a search engine. To improve the search experience, Google has introduced several features that respond directly to the user’s search intent. One of the recently added features is People Also Search For (PASF). If you have heard about it or seen it on your search engine, we can help you understand what it is.
Search engines rely on many algorithms to interact with online users. If you are searching for a product online, you may want to find out what the product is about. You may also want to know how you can use it, and for what price you can buy it. Now, imagine this scenario in your head. You go to a supermarket to buy the same product. A helper may arrive and provide you with all the information including price, product use, and other related products. If you had to rush to the checkout counter to ask for all the details, will that be feasible for you? The answer is no.
Google is like a supermarket. It tries to deliver the best customer experience to you. You may be able to find all the information using keywords in the search bar. However, there will always be more questions in your mind that you would like the answer to. This is where People Also Search For comes to your rescue.
People Also Search For, what does it mean?
The People Also Search For feature allows search engine users to find related searches without having to think or type the queries. Google analyzes the behavior of users by analyzing their search queries. Listing the related searches on the same page allows you to quickly move back to the search engine’s result page and click on related queries.
The PASF feature is Google’s way of giving you suggestions on the subject you are looking for. For example, if you search for ‘Android mobile prices’, Google may suggest you related search terms including, ‘Android mobile camera specs’ and ‘Android mobile software update’. These are the additional questions that may arise in your mind once you find the details of android mobile prices.
Google’s PASF feature targets users’ intent to analyze what they might be looking for immediately after. Moreover, this feature does not stick to a couple of related searches. It can expand its criteria once you click on any of the related searches.
Why Is PASF Important?
If you wonder why you need to use PASF, there are a few things you may need to check first. Google Analytics allows you to track your web visitor’s behavior on your website. You can analyze if the user reached your website organically, or landed using a direct link. You may also be able to identify the time each user spends on your web pages.
By analyzing the different statistics, you can see how good your website is doing on search engines. If your website has a higher bounce rate, it can refer to the lack of satisfaction of your users. You may need to analyze if you are providing the information they are looking for. More often than not, your customers may get frustrated due to the lack of thorough information.
Imagine landing on two different web pages using the same keyword. One website gives you the information you need. The other website contains the exact information along with additional useful information that may help you. Which website would you prefer to stay on longer? Most likely the second one.
You can apply the same rule to using the PASF feature. By adding related pages to your search results and optimizing them for keywords, you can reduce the bounce rate of your website.
Content Creation for Related Queries
To best use the PASF feature, you may need to create content separately for related keywords. While internal linking is one of the effective ways to increase your web traffic, PASF can help you develop a refined SEO strategy. Search Engine Optimization only works if you rely on multiple keyword targeting techniques.
Creating unique content for suggested keywords can keep your visitors coming back to you. For example, you created content on the price of android phones. Your web visitors saw the pricing information on your web page and tried to find iOS phone prices. Failing to find it on the same page, they go back to the SERP and click on one of the related searches for iOS phone prices.
If you have created content for iOS phone pricing separately, your web visitors may click on it in the PASF section and land back on your website. SEO content writing can help you target more keywords about the same subject.
People Also Search For Vs. People Also Ask
People Also Ask appears among the top search results. This section plays a similar role to PASF. You can find additional questions that may be closely or distantly related to the searched topic. People Also Ask or PAA gives the search engine users related queries with answers when they conduct a keyword search.
These are usually questions starting with “What”, “Why”, and “How”. More often than not, users like to find one-line answers to precise questions. They can simply click on the drop-down arrow of the PAA section questions and find answers extracted from different web pages.
Both PASF and PAA play a vital role in your SEO strategy. If you want to engage more potential visitors to your website, you may need to plan an effective SEO plan with the help of SEO services providers in your area.
You can find professional SEO companies online by applying your keyword research using the queries “Internet marketing services near me” or “SEO Services near me”. The results may show you many digital marketing agencies. You can compare them on the basis of SEO packages, offered services, and portfolios to find the best fit for your business website.